Branding is  powerful. It connects with our very soul,  tapping into our deepest emotions, subliminally influencing our perception. Here’s why taking care of your brand matters . . .

It’s human nature to make judgements in life based on a reaction to the way things look, feel and sound. We all do it, all of the time. Sometimes it is a conscious reaction, sometimes sub-conscious. It always has an effect on how we feel.
 

We are influenced by many factors, including colour, shape, imagery, texture, tone, structure, movement and layout. Deliberate or not, like it or not, our businesses, organisations and products all send signals to those who engage with them at every touchpoint. If we have not thought strategically about what we actually ‘want’ people to believe or feel, the chances are that the signals will at best be confused, at worst, give a negative impression.
 

The most effective branding aligns all the senses, triggering consistent, predetermined positive emotional responses at each point of engagement. Branding is indeed a very powerful thing, but like all powerful things, needs careful handling.