Team Glidden recently had the pleasure of attending the inaugural International Magazine Festival, held at Dynamic Earth in Edinburgh.
Organised by PPA Scotland, the event played host to an inspiring exhibition of magazines from across the globe, curated by Jeremy Leslie of magCulture. The collection featured an interesting selection of titles, showcasing excellence in publishing design across a broad range of publications.
Following a browse around the exhibition, we attended a magazine design workshop hosted by a number of MagFest contributors, including Andrew Losowsky, Matthew Ball and Jeremy Leslie. The event saw the group divided into teams, with each challenged conceptualise and ultimately design a new publication from scratch. In the hour that followed, ideas were discussed, strategies debated, experiences shared and design skills honed. After much strategic musing and frantic scribbling each team presented their titles to the group.
Following the presentations, which sparked more debate and discussion, a quick show of hands resulted in an overall winner. Glidden’s Neil Custard, presented his team’s concept which was voted as over-all winner. The team, chaired by Renny Hutchison produced a concept for a new Mens magazine, which was mocked-up live on stage by the event’s resident designer who had been standing-by waiting to mock-up the winning concept.
The event was a great success, covering many design disciplines, touching on the fundamental principles of graphic design, publishing design, brand development and brand strategy which is crucial to the success of any publication. Here at Glidden HQ, we’re looking forward to MagFest 2013!The MagFest exhibition, curated by Jeremy Leslie.Publishing design workshop – the teams, hard at work.Publishing design workshop – Glidden’s Creative Director, Andy Glidden, getting creative.Publishing design workshop – Glidden’s Neil Custard presenting his team’s concept.