Cullen manufacture sustainable, eco-friendly packaging. Their mission is to create a more sustainable future using innovative techniques to support businesses worldwide.

The challenge
To take a well-established and experienced company that has a 100-year history and to create a contemporary brand and visual identity that reflects the quality and  aspiration fit for the 21st century.

Our approach
We developed a very clean, bold and confident brand and visual identity that would catapult the company forward in terms of conveying modernity. The visual identity system had to work across a wide variety and scale of applications, from trucks to business cards and much, much more.

Project scope
Brand identity
Graphic design
Marketing communications
Website design

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