The challenge
Avacta Life Sciences, based in Wetherby, England, produce an innovative ‘disruptive’ technology called ‘engineered affinity proteins’, which are uniquely suited to a wide range of applications where antibodies and aptamers have limitations. Developing a distinctive communications system to reach the audience of customers and investors was required.

Our approach
Taking the existing collection of brand identities and products, we rationalised the hierarchy and use of symbology. A new font family was introduced, along with principles for use of the brand colours of black, white, red and grey, and their proportions in use in the wider visual identity system.

To provide distinct character to marketing communications where appropriate, we developed the idea of ‘The Engineers’, a collection of illustrated characters that playfully interact with simplified metaphors for the technologies and equipment.

We have been rolling out the visual identity system across marketing communication, exhibition stands, stationery, print and the last two annual reports.

Project scope
Brand identity
Graphic design
Marketing communications
Digital marketing
Interior, exhibition & display
Illustration
Annual Report design