The challenge
To create, launch and market an innovative new product in the DIY, craft and repair market.

Our approach
Explore and identify the target audience and product market positioning. Develop naming, branding, packaging, website and marketing strategy. Utilise social media channels for engagement & sales by creating videos, competitions, hints & tips etc.

Project scope
Brand strategy
Naming
Brand identity
Marketing communications
Website design
Digital marketing
Packaging design
Interior, exhibition & display