To position Newkirkgate as the shopping centre of choice at the heart and soul of Leith, following significant investment in infrastructure enhancements.
New brand identity created. The design features a Celtic-style knot made from rope, which reflects the strength of the unique local community, staged on a background of layers of aquamarine, all inspired by the seafaring heritage of the local Port of Leith. In addition, new signing and wayfinding and a new website, all featuring the elements of the visual brand identity were designed and implemented.
Signing & wayfinding