To rationalise and unify 40 years of phased development and multiple generations of brand signing for one of Belfast’s largest shopping centres, Abbeycentre, set in the foothills of Cave Hill, inspiration for the novel Gulliver’s Travels.
Creation of new brand identity for Abbey Centre, the abstract ‘A’ symbol reflecting the coming together of communities and being the ‘centre’ of retailing for food, fashion and lifestyle. Contemporary typography provides a clean, modern and timeless quality. New internal and external signing and wayfinding to reduce sign confusion and aid orientation. Entrance remodelling to create spectacular focal points, attracting shoppers and creating drama and excitement.
Interior, exhibition & display
Signing & wayfinding