To develop a powerful, internationally-recognisable brand for a global conference on Natural Capital, organised by the Scottish Wildlife Trust, which has now taken place every two years since 2013, with our involvement at each.
We developed a very confident ‘flat’ visual identity system with a reduced colour palette of muted tones, allowing implementation across a wide variety of materials to be achieved more easily. The symbol is an origami-like bird in flight, representing optimism, movement, nature and human intervention. The website had to engage multiple stakeholders, providing information at the very early stages of planning, right through to ticket purchase online via the integrated booking engine, new speaker announcements and general conference information and updates. We have also created a number of infographic designs explaining the concept of ‘Natural Capital’ for use online and in print.
Interior, exhibition & display