The Beacon Shopping Centre gets a new ‘aspirational’ retail brand identity and commercial facelift
Retail therapy ignites a beacon in the North East
To position The Beacon Shopping Centre in the North East as a community hub and contemporary retail experience following a £500,000 refurbishment.
New brand identity reflecting the free spirit of the seagulls that circle the local fishing fleets that have long been a part of the local economy. New external and internal signing and entrance enhancements. New website.
Signing & wayfinding
“Glidden are great at what they do!
They invested time and energy into understanding NewRiver’s mission to be the best owner/operators of convenience led, community focused shopping centres throughout the country and holistically delivered excellent new branding, signage and wayfinding in a number of our centres, that was well-researched and relevant to the environment.
They are great to work with too.”
Emma Mackenzie, Director at NewRiver REIT