The Beacon Shopping Centre gets a new ‘aspirational’ retail brand identity and commercial facelift

Retail therapy ignites a beacon in the North East

The challenge
To position The Beacon Shopping Centre in the North East as a community hub and contemporary retail experience following a £500,000 refurbishment.

Our solution
New brand identity reflecting the free spirit of the seagulls that circle the local fishing fleets that have long been a part of the local economy. New external and internal signing and entrance enhancements. New website.

Project scope
Brand identity
Graphic design
Website design
Signing & wayfinding

Client feedback

“Glidden are great at what they do!

They invested time and energy into understanding NewRiver’s mission to be the best owner/operators of convenience led, community focused shopping centres throughout the country and holistically delivered excellent new branding, signage and wayfinding in a number of our centres, that was well-researched and relevant to the environment.

They are great to work with too.”

Emma Mackenzie, Director at NewRiver REIT

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